Gene R. Sower
writer - video producer - marketer
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My name is Gene R. Sower and I bring over 20 years of marketing and public relations experience with me on every project I'm involved with.  As a video writer & producer by trade, I embraced the amazing qualities of the Internet as far back as 1994 and 13 years and hundreds of projects later I'm even more convinced that the convergence of video and the Internet has only just begun.  Tremendous opportunities lie ahead for those who can harness its power to communicate, inform, persuade, educate, entertain and enlighten.   Allow me, Gene R. Sower, to help show you the way!
 

BUILDING WEBSITES THAT SELL

As the owner of Samson Media LLC, I help small to medium-sized businesses generate more business and increase cash flow.  Using a comprehensive, holistic approach, I can design a website system to generate more traffic, capture lead information and drive visitors to your call to action. As more and more consumers use search engines like Google to find local suppliers, are you being found?  Not having a webpage is like not having a telephone.  And not showing up on local search is only good for your competition. 
 
TV IS STILL KING
American Heart Association
[left to right: Actor Patrick Duffy, me & Dr. Alan Stein
of the American Heart Association]
 

When the American Heart Association wanted to spread the word about the importance of exercise in reducing heart attacks, I was hired to produce a Satellite media tour featuring former Dallas star, Patrick Duffy and a spokesman from the American Heart Association.  The tour generated over 20 interviews on both TV & radio.

 

FEMA

[Marcus Snyder of Ogilvy PR,

FEMA spokesperson David Maurstad

and yours truly, on the set]

 

When the folks at the Federal Emergency Management Agency wanted to spread the message about the importance of owning flood insurance, what better place to spread the message than with a 3-hour TV & radio satellite media tour from New Orleans? 

 

Warner Books

[left to right:  David Baldacci & Gene Sower]

When Warner Books wanted to promote best-selling author David Baldacci's new book, The Collectors, I produced a one-day satellite media tour for Newman Communications featuring interviews with Mr. Baldacci that reached TV & radio outlets across the country.

PRODUCING INTERNET-ONLY

VIDEO CONTENT 

 

 

Health Politics is a weekly Internet-only show that I helped produce for the Pfizer Medical Humanities Initiative.  Produced in conjunction with MultiVu located in New York City, the show offered a highly effective way of communicating and educating a mass audience by circumventing the usual media gatekeepers and delivering a highly targeted message direct to the desktop of consumers.  Click here to stream a sample show that I produced (will open in new window).

 

CONNECTING WITH

THEATER LOVERS

 
When the Off-Broadway hit revival, Jacques Brel Is Alive And Well And Living In Paris, wanted to generate additional ticket sales as well as promote the new cast CD album, I created an email newsletter campaign that reached out to thousands of theater goers by offering coupons and promotions available only to subscribers.
 
INCREASING DVD SALES
 
When the producer of a series of DVDs aimed at getting into the pet business wanted to generate more sales, I wrote and developed a 5-part autoresponder series that built a mailing list fast and allowed them to use permission marketing to stay in touch with prospects and increase their conversion into paying customers.

VIDEOS I'VE PRODUCED
 

Hospital Educational Video (The Valley Hospital)
 
 RESUME
Want a hard copy?
 Download My Resume (Word Document)